How e-commerce brands are cutting support costs by 73% with AI Phone Agents

E-commerce brands are significantly reducing support costs by leveraging AI phone agents, enhancing efficiency and scalability while maintaining customer satisfaction.
Published on
February 20, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Maurizio Isendoorn
Co-Founder

E-commerce brands are slashing customer support costs by up to 73% using AI phone agents. These systems handle multiple calls simultaneously, operate 24/7, and eliminate the need for temporary hires during peak seasons. Here's how AI achieves these savings:

  • Staffing Costs: Reduces expenses by 60-70% by replacing human agents with AI.
  • Demand Spikes: Scales instantly during busy periods, cutting surge-related costs by 40-50%.
  • Training & Management: Eliminates training costs and reduces management overhead by 90%.
  • Multilingual Support: Provides 50+ language options at a fixed cost, removing the need for regional teams.

Quick Savings Snapshot

Cost Component Human Agents AI Support Savings
Base Costs $3,500,000 $120,000 96.5%
Training $750,000 $15,000 98%
Infrastructure $100,000 $30,000 70%
Management $500,000 $50,000 90%
Total Annual Cost $4,850,000 $215,000 95.5%

AI phone agents also improve efficiency, reducing Average Handle Time by 40% and boosting customer satisfaction through faster, consistent responses. Whether handling multilingual calls or managing holiday rushes, AI is transforming e-commerce support operations while cutting costs dramatically.

AI Phone System: Quick Setup, Cost Savings, and 24/7 Support

Cost Reduction Analysis: AI vs. Human Agents

Switching from human agents to AI phone systems can lead to major cost savings. This happens through three main factors: handling multiple calls at once, eliminating training expenses, and lowering infrastructure and management costs. These savings build on AI's other advantages, like being available 24/7 and scaling instantly, creating a ripple effect of cost efficiency.

Handling Multiple Calls at Once

One AI system can manage 10-20 calls at the same time [1][3]. This reduces the need for staff by 85-90% and cuts Average Handle Time by 40%, thanks to streamlined workflows. This ability to handle multiple calls boosts productivity and reduces resource demands. For example, a business that previously needed 100 human agents during peak times now only requires 10-15 AI instances.

No Training Costs or Delays

Unlike human agents, AI systems don’t need ongoing training. Once set up, they’re ready to go, with only occasional updates to their knowledge base to stay effective. This eliminates recurring training expenses entirely.

Support Cost Comparison Table

Here’s a breakdown of annual costs for handling 10,000 monthly interactions, showing just how much AI can save:

Cost Component Traditional Support (100 agents) AI Phone Support (10 instances) Savings
Base Costs $3,500,000 $120,000 96.5%
Training $750,000 $15,000 98%
Infrastructure $100,000 $30,000 70%
Management $500,000 $50,000 90%
Total Annual $4,850,000 $215,000 95.5%
Cost per Contact $40.42 $1.79 95.5%

This data highlights how staffing cost reductions (60-70%) combine with savings in infrastructure and management to reach a total cost reduction of 73%. These benefits are especially noticeable during peak times, like holiday seasons, when AI systems can scale instantly without the need for temporary hires or training [3]. This makes AI a game-changer for industries like e-commerce, which often face seasonal surges.

Multi-Language Support at Fixed Cost

Traditional multilingual support often eats into profit margins, but AI changes the game by offering it as a fixed-cost feature within the 73% savings model. This approach eliminates the need for complex regional staffing, directly contributing to the overall cost reduction.

Language and Accent Support

AI phone systems today can handle over 50 languages and dialects using advanced speech recognition. This capability removes the need for dedicated language-specific teams while ensuring clear communication through real-time translation and context-aware adjustments.

Take Zalando, for example. Their AI system, which supports 15 languages, reduced support costs by 27% and boosted cross-border sales by 15% within just six months. This cost reduction played a key role in their broader 73% savings achieved through AI-driven efficiencies.

Here are some standout multilingual features:

Feature Benefit Savings Factor
Real-time Language Detection Seamless language switching mid-call Fixed system cost
Accent Recognition Handles regional dialects No need for regional hires
Cultural Context Understands local expressions Cuts training expenses

24/7 Support Cost Benefits

Round-the-clock multilingual support ensures businesses don’t lose sales across different time zones, all while avoiding overtime expenses. This is especially useful for e-commerce brands running:

  • Flash sales across multiple regions

AI reduces the cost of multilingual support by 60-80% compared to human teams, without compromising customer satisfaction.

"AI can reduce multilingual support costs by 60-80% compared to human agents while maintaining comparable customer satisfaction scores."

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Managing Peak Season Demand

Peak seasons in e-commerce can overwhelm customer support teams, but AI phone agents provide an efficient way to handle increased demand without the expense of hiring temporary staff. For instance, during the 2023 Black Friday/Cyber Monday weekend, Shopify's AI-powered support system managed a staggering 500% surge in customer inquiries. Even with this massive increase, response times stayed under 30 seconds [7]. This approach played a major role in helping Shopify reduce annual support costs by 68% out of their total 73% savings.

Handling Holiday Rush Periods

One mid-sized online retailer saved 65% on costs during the holiday season by switching from temporary staff to AI agents [2]. These AI agents maintained response times under 30 seconds while operating at just one-third of the cost. These seasonal savings were a key factor in meeting their goal of a 73% overall cost reduction.

Cloud Infrastructure Savings

Cost savings aren’t just limited to staffing. Wayfair, for example, reduced infrastructure expenses by 78% during Q4 peaks by migrating to the cloud [3]. This shift eliminated the need for physical data centers and redundant IT staff. Their cloud-based AI system proved to be a smarter way to manage resources during high-demand periods.

E-commerce Platform Integration

Integrating systems effectively can significantly enhance AI's ability to cut costs and improve operational workflows. Ringly.io offers tools like APIs and pre-built plugins that allow e-commerce businesses to connect their current systems, streamlining processes and saving both time and money.

CRM and Order System Connections

By linking Salesforce CRM and OrderDesk, FashionNova managed to cut average handling time by 45% and boost customer satisfaction scores by 22% within just three months[5]. These changes accounted for nearly a third of their total 73% reduction in support costs. With this setup, AI phone agents can:

  • Access live inventory data
  • Retrieve complete customer purchase histories
  • Handle returns, exchanges, and order updates automatically

ElectroWorld saw similar improvements, automating 68% of customer inquiries by connecting AI phone agents to tools like ShipStation and Zendesk[5]. This integration not only eliminated manual data entry but also ensured data accuracy across various order management systems.

Easy API Setup

Ringly.io's API makes integration straightforward, requiring minimal technical expertise. Here's how it works:

  1. Authentication: Secure authentication ensures compliance with payment security standards.
  2. Data Mapping: GreenGrocers improved order accuracy by 28% by mapping key data points[5], such as:
    • Real-time inventory updates
    • Purchase history alignment
    • Shipping system connections
    • Automated return processing
  3. Testing: PetSuppliesDirect focused on verifying:
    • Cross-system data consistency
    • Automated response workflows
    • Real-time updates
    • Security protocol adherence

Ringly.io's compatibility with major platforms enables businesses to fully automate support processes with confidence.

Results and Performance Data

Integrating Ringly.io's platform has led to measurable improvements, backed by solid performance metrics.

Key Performance Metrics

E-commerce brands using Ringly.io's AI phone agents have experienced significant boosts in key areas:

Metric Average Improvement
Average Handle Time 45% reduction
First Contact Resolution 85% success rate
Call Abandonment 50% reduction
Agent Productivity 25% increase

These improvements are powered by AI's ability to handle multiple calls at once without compromising quality. Instant responses have helped brands achieve 15-20% higher CSAT scores, while documented cases show resolution times reduced by 56% [4][6].

12-Month Cost Savings Breakdown

The financial impact of these efficiencies becomes even more apparent over a year:

Initial Setup:

  • Replaced 50 agents (costing $175,000/month) managing 10,000 calls with a hybrid AI-human system.

Post-AI Implementation:

  • AI now handles 7,000 calls per month.
  • Reduced human workforce to 20 agents.
  • New monthly costs: $75,000.
  • One-time setup cost: $50,000.

After subtracting the setup cost, the system delivered $1,150,000 in total annual savings. This aligns with the broader cost reduction goal of 73%, further supported by features like multilingual support and enhanced peak-season performance.

Conclusion: Next Steps for Implementation

E-commerce brands have achieved a 73% reduction in support costs by using AI phone agents [1]. This success stems from features like multilingual support, cloud scalability, and CRM integrations. To implement this effectively, follow these three steps:

Start by auditing your call patterns and the types of inquiries you receive. Focus on automating high-frequency tasks, such as handling returns or providing order updates - these are often the quickest wins.

Next, integrate the AI solution into your existing tech stack. Make sure it connects smoothly with your current systems. Based on the cost comparison table, it's smart to begin with high-volume, routine inquiries, as these typically deliver the fastest return on investment. Use pre-defined KPIs from your cost analysis to monitor and refine the system's performance.

It's important to note that AI support doesn't replace human agents entirely. Instead, it complements them, allowing for significant savings - often within the first year of implementation.

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