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5 fatal mistakes when outsourcing your e-commerce customer service

Traditional outsourcing is a minefield for e-commerce businesses, wasting profits and making customers unhappy.
Published on
December 2, 2024
Maurizio Isendoorn, Co-Founder at Ringly.io
Maurizio Isendoorn
Co-Founder

Listen up, online retailers. I've watched countless e-commerce businesses implode because they got customer service outsourcing dead wrong.

Mistake #1: Believing cheap equals good customer support

Here's a gut punch of truth: those $5-an-hour call center agents are a DISASTER for your customer relationship management.

They don't understand your e-commerce business ecosystem. They're reading from a script like a bad actor in a community theater production. Every mishandled customer interaction is a potential brand killer.

Real Talk: One bad customer experience can destroy years of marketing efforts.

Mistake #2: Ignoring the actual cost of human customer service agents

Traditional outsourcing comes with a ton of hidden expenses:

  • Comprehensive hiring processes
  • Extensive training programs
  • Constant performance management
  • Quality control infrastructure
  • Ongoing operational overhead

You're not just paying for an agent. You're building an entire customer service apparatus that bleeds your e-commerce business profits dry.

Mistake #3: The scalability issue of human support

Human agents have fundamental limitations:

  • They get tired
  • They make inconsistent mistakes
  • They require breaks and vacations
  • They create unpredictable customer support variability

Your e-commerce operations deserve better.

Mistake #4: Sacrificing your brand

Every outsourced agent is another potential point of brand dilution. They don't breathe your company's DNA. They can't capture the nuanced communication that makes your online business unique.

Mistake #5: Not looking at technological customer service solutions

Here's where most e-commerce businesses get it catastrophically wrong. They're fighting the last war with human agents when AI is the future of customer interactions.

The solution: AI-powered customer service

Specifically, Ringly.io's AI phone agents.

This isn't just another chatbot. This is a precision-engineered customer experience tool designed specifically for e-commerce support solutions.

What makes Ringly.io different?

  • 24/7 availability across global service models
  • Zero fatigue in customer interactions
  • Consistent brand voice delivery
  • Instant scalability for e-commerce platforms
  • Fraction of traditional customer service costs
  • Deep product knowledge integration
  • Multilingual customer support capabilities

The numbers

  • Traditional outsourced agent: $15-$25 per hour
  • Ringly.io AI Agent: Pennies per customer interaction
  • Customer satisfaction: Dramatically improved

Why AI is the only choice for e-commerce customer management

Let's get real. Human agents are a relic of outdated service delivery models. They're expensive. They're inefficient. They're unpredictable.

AI doesn't have an attitude. AI doesn't need coffee breaks. AI doesn't misunderstand your e-commerce business mission.

Impact for online retailers

Imagine handling 1,000 customer interactions:

  • Human agents: $5,000+ in labor
  • Ringly.io AI: Less than $500
  • Result: Superior service, massive operational savings

The choice is obvious for e-commerce businesses

You can keep playing the old game with human outsourcing, watching your margins shrink and your customer experience deteriorate.

Or.

You can step into the future of customer support with Ringly.io's AI phone agents.

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