Trying to pick between Air AI and Synthflow without getting totally overwhelmed?
We get it—comparing tools like these can be a headache. Between confusing features, ever-changing pricing, and mixed reviews, it’s hard to know which one’s actually right for you. The good news? You don’t have to stay stuck. By the end of this article, you'll have the clarity you need to confidently choose the tool that actually fits your goals. We’ll walk through:
Key features, pros, and cons of Air AI and Synthflow
Pricing breakdowns and what you really get at each level
Real user reviews and who each is best suited for
And most importantly—a BETTER alternative you may not have considered (but should)
Sound good? Let’s go.
Why Ringly.io is the better choice ; )
Built for e-commerce
With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.
Stupid-simple user interface
Super easy to work with, and you can set up things even if you're not tech savvy. If you create a free account you can see it for yourself though!
Quick and easy setup
Pre-built AI phone agents and will have your online store automated in minutes- not hours.
Air AI vs Synthflow – TL;DR
Product Area
Air AI
Synthflow
Ringly.io
Voice Quality
Highly human, long calls
Good NLU, less realistic
Fast, natural, sales-tuned
Ease of Use
Moderate, needs setup
No-code drag and drop
Instant setup, no training
Automation & Actions
5,000+ app workflows
Templates + triggers
Store-savvy, auto-updates
E-commerce Features
Generic, not e-comm-aware
Limited e-comm tools
Cart recovery, order tracking
Analytics
Predictive, sales focused
Form-based feedback, light
Live call insights
Pricing & Plans
High cost, contracts
Better for SMBs, grows costly
Flexible, no lock-in
Best For
Heavy sales, large teams
Simple bots, quick builds
Stores needing results fast
Air AI - a quick overview
Air AI, founded in 2022 by Caleb Maddix and Ryan O'Donnel in Phoenix, Arizona, is a pioneering company in the field of conversational AI. It specializes in creating AI voice agents that can engage in extended, human-like conversations, making it a game-changer for sales and customer service. Air AI's innovative technology allows businesses to offer consistent customer service around the clock without breaks, training, or motivation.
Air AI's capabilities extend across over 5,000 applications, making it versatile for various business needs. The company has received positive reviews for its ability to help businesses grow through tireless AI operations. In the following section, we’ll explore Air AI's features, pros and cons, pricing, and user reviews, comparing them with other AI solutions like Synthflow and Ringly.io.
Air AI's features
Human-Like Conversational AI Air AI can hold extended phone conversations (10–40 minutes) that sound convincingly human, making it ideal for sales and customer service roles where natural dialogue is crucial. This level of realism is a step above many competitors, including Synthflow, but Ringly.io also offers highly natural interactions with added e-commerce context.
Infinite Memory & Perfect Recall The platform remembers every past interaction and detail about each caller, ensuring continuity and personalization in every conversation. While Synthflow provides strong conversational memory, Air AI’s recall is more advanced—though Ringly.io leverages business-specific knowledge bases for even deeper contextual accuracy.
Autonomous Actions Across 5,000+ Apps Air AI can perform tasks across thousands of applications without human intervention—like updating CRMs or sending follow-ups—which streamlines workflows. This broad integration rivals Synthflow’s automation but lacks the specialized e-commerce automations (like abandoned cart recovery) found in Ringly.io.
24/7 Operation & Multi-Call Handling It operates nonstop and manages multiple calls at once to handle high volumes efficiently—a must-have for scaling support or sales teams. While this matches industry standards (including Synthflow), Ringly.io also guarantees always-on support with additional analytics tailored to online retail needs.
Advanced Logic Trees & Customization Users can set up complex logic flows that guide responses based on caller input for highly tailored experiences. This flexibility is comparable to what you’ll find in Synthflow; however, Ringly.io allows similar customization plus direct integration with your store’s content for instant expertise without manual training.
Multichannel Support Air AI supports phone calls as well as other channels like SMS and chatbots through its integrations—helpful for businesses wanting omnichannel engagement. However, while this covers general use cases like Synthflow does, only Ringly.io delivers SMS during live calls specifically designed to drive conversions or resolve issues instantly.
Comprehensive CRM Integration Seamless connections with major CRMs let Air AI automate follow-ups and enrich customer profiles automatically—a feature shared by both competitors but implemented most deeply within traditional sales workflows rather than e-commerce specifics seen in Ringly.io.
Predictive Analytics AI-driven insights help forecast customer behavior so teams can optimize outreach strategies over time. While predictive analytics are valuable across platforms—including Synthflow—they’re not as actionable out-of-the-box compared to the real-time call analysis tools built into Ringly.io that directly improve agent performance after every call.
Spam Call Filtering & High Pickup Rates Built-in features minimize spam flags so more legitimate calls get answered—a useful edge over some generic solutions like early versions of Synthflow; however, all three products now offer robust spam detection capabilities as standard practice.
In summary: Air AI excels at realistic voice interactions and broad workflow automation across many industries—but if you want instant expertise from your own website content or need specialized e-commerce automations such as abandoned cart recovery via phone (not just email/SMS), those are unique strengths where our product stands apart from both Air AI and Synthflow.
Pros
User-friendly interface – Many reviewers highlight how easy it is to navigate Air AI’s dashboard, making onboarding simple even for non-technical users.
Effective organization – Users consistently praise the platform’s ability to organize digital assets visually with features like boards and subboards.
Seamless sharing & collaboration – Sharing libraries or specific assets with internal teams or external stakeholders is described as straightforward and efficient.
Responsive customer support (for some) – Several users mention timely responses from support when issues arise or questions are asked.
Affordable compared to competitors – Despite some price increases over time, many small businesses find Air AI offers good value relative to other DAM solutions on the market.
Cons
Technical glitches & bugs – Multiple reviews mention recurring bugs in search functionality, file syncing (Air Flow), disappearing files/folders, duplicate files, or general instability that can disrupt workflows.
Limited advanced features – Users note a lack of robust AI-powered tagging/auto-tagging tools (like facial recognition), which can make asset management less efficient than hoped for larger libraries.
Poor Windows support – Some customers express frustration that there isn’t a dedicated Windows application; Mac compatibility is prioritized instead.
Unreliable file safety/syncing issues – There are serious complaints about lost files/assets due to sync failures—sometimes resulting in significant lost work hours—which undermines trust in the platform as a secure DAM solution.
Customer support inconsistency/refund issues – While some report helpful service, others describe dismissive responses when problems occur—especially regarding refund guarantees not being honored after failed results or technical breakdowns. This has led to strong dissatisfaction among affected customers who felt left without recourse after major setbacks.
Synthflow AI was founded in 2023 by Hakob Astabatsyan, Albert Astabatsyan, and Sassun Mirzakhan-Saky in Berlin. The company offers a no-code platform that enables businesses to create AI voice assistants for automating customer interactions, such as appointment scheduling and customer support. Synthflow serves nearly 1,000 customers globally, targeting small and medium-sized enterprises looking to streamline their communication processes.
Synthflow's key features include a user-friendly interface for deploying voice assistants, seamless integration with third-party tools, and cost-effective scalability. The platform has secured $9.1 million in funding, highlighting its rapid growth and innovative approach to voice AI.
In the following section, we’ll explore Synthflow AI's features, pros and cons, pricing, and user reviews, comparing them with Air AI and Ringly.io. This comparison will help identify where each product stands and which might be the best fit for your business needs.
Synthflow's features
No-Code Conversation Builder Synthflow offers a visual, no-code interface for designing AI voice assistants, making it accessible to users without technical backgrounds. This allows businesses to quickly deploy custom conversational flows for tasks like customer support or lead generation. While Air AI also supports complex logic trees, Synthflow’s drag-and-drop builder is more approachable for non-developers. Ringly.io similarly emphasizes ease of setup but goes further by instantly integrating with your knowledge base and business tools.
Personalization & Natural Language Understanding (NLU) The platform uses advanced NLU to personalize conversations and understand user intent in real time. This enables more relevant responses during calls or chats, improving customer satisfaction. Air AI also boasts human-like conversation and memory recall; however, Synthflow’s personalization is typically template-driven rather than dynamically referencing live business data as Ringly.io does.
Sales Follow-Up Automation Synthflow automates sales follow-ups across channels—calling leads back or sending reminders based on pre-set triggers. This boosts conversion rates by ensuring timely engagement with prospects who might otherwise slip through the cracks. Air AI provides similar automation but focuses heavily on phone-based outreach; Ringly.io stands out by combining this with abandoned cart recovery via personalized phone calls that integrate directly into e-commerce platforms.
Lead Generation & Qualification With built-in lead scoring and qualification tools, Synthflow automatically identifies high-potential prospects from interactions and routes them accordingly. This streamlines the sales funnel without manual intervention—a feature mirrored in Air AI’s CRM integrations but lacking the deep e-commerce context found in Ringly.io's order-aware workflows.
Meeting Scheduling Using natural language processing, Synthflow can schedule meetings directly within conversations—reducing friction for both customers and sales teams. While Air AI can handle appointment setting as part of its broader call capabilities, neither competitor matches Ringly.io’s ability to pull real-time data from your systems (like order status) during these interactions.
Customer Interaction Automation The platform automates repetitive customer queries using customizable templates—ideal for handling FAQs or basic troubleshooting at scale via voice bots or chatbots. Although this overlaps with both competitors’ offerings, only Ringly.io ensures answers are always up-to-date by syncing daily with your actual website content instead of relying solely on static scripts.
Document Processing & Feedback Collection Automate document handling (like extracting info from forms) and gather feedback post-interaction through surveys sent automatically after calls end—a useful tool for continuous improvement initiatives not deeply covered by either Air AI or most phone-focused solutions like Ringly.io. However, if you need actionable insights tied directly to call outcomes—including mood analysis—Ringly.io delivers deeper analytics tailored specifically.
Pros
User-friendly interface – Many reviewers highlight how easy it is to navigate Air AI’s dashboard, making onboarding simple even for non-technical users.
Effective organization – Users consistently praise the platform’s ability to organize digital assets visually with features like boards and subboards.
Seamless sharing & collaboration – Sharing libraries or specific assets with internal teams or external stakeholders is described as straightforward and efficient.
Responsive customer support (for some) – Several users mention timely responses from support when issues arise or questions are asked.
Affordable compared to competitors – Despite some price increases over time, many small businesses find Air AI offers good value relative to other DAM solutions on the market.
Cons
Technical glitches & bugs – Multiple reviews mention recurring bugs in search functionality, file syncing (Air Flow), disappearing files/folders, duplicate files, or general instability that can disrupt workflows.
Limited advanced features – Users note a lack of robust AI-powered tagging/auto-tagging tools (like facial recognition), which can make asset management less efficient than hoped for larger libraries.
Poor Windows support – Some customers express frustration that there isn’t a dedicated Windows application; Mac compatibility is prioritized instead.
Unreliable file safety/syncing issues – There are serious complaints about lost files/assets due to sync failures—sometimes resulting in significant lost work hours—which undermines trust in the platform as a secure DAM solution.
Customer support inconsistency/refund issues – While some report helpful service, others describe dismissive responses when problems occur—especially regarding refund guarantees not being honored after failed results or technical breakdowns. This has led to strong dissatisfaction among affected customers who felt left without recourse after major setbacks.
Pricing - Air AI vs Synthflow
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
- Access to Air AI's full platform - AI agents that sound human - 24/7 availability - Works in 50+ languages - Integrates with 5,000+ tools - Real-time interruptions
Annual or multi-year (custom terms)
Penalties may apply for early termination/downgrade
No refunds or money-back guarantee
Synthflow pricing
Plan Name
Monthly Price*
Key Features
Minutes Included (per month)
Concurrent Calls
Custom Workflows
Subaccounts
Starter
$29
Basic AI voice agent tools; CRM integration; transcription; SMS
50
5
Not specified
Not specified
Pro
$450
All Starter features plus higher usage limits
2,000 (then $0.13/min)
25
8,000
Not specified
Growth
$900
For larger businesses: more minutes/workflows
4,000 (then $0.12/min)
50
42,000
Up to 25
Agency
$1,400
White labeling; client management dashboard; rebilling automation
6,000 (then $0.12/min)
80
100,000
Unlimited
Ringly.io pricing
Ringly.io delivers the perfect balance of affordability and features. Unlike competitors who force you into expensive tiers, Ringly.io includes all core features even in its free plan. The simple, transparent pricing scales based on your actual usage, with no surprise fees.
Plan Tiers
Price
Features
Contract Length
Cancellation Fees
Refund Policies
Free
$0
10 call minutes, all core features
No contract
No
110% money-back guarantee
Do It Yourself
$21–$999/month based on minutes
1 phone number, all features included
Monthly
Done With You
$69–$1,179/month based on minutes
3 phone numbers, setup help, faster support
Monthly
Done For You
Custom pricing
Custom setup, premium support
Custom
Online customer reviews: Air AI vs Synthflow
Air AI
Air AI is recognized for its ultra-realistic voice capabilities and seamless integration, making it a strong choice for businesses seeking advanced AI voice agents and digital asset management. It is also noted for its user-friendly interface and visual organization features.
Total Reviews: 8 on G2, 15 on Capterra
Average Rating: 4.6 out of 5 stars (G2)
What users are saying about Air AI:
"Game-changer" – Bryan, Team Lead Air has been a game-changer. Its simplicity makes it incredibly easy to use—we can provide guest links for photographers to upload photos directly to a board and seamlessly share boards with stakeholders...
"Files disappear" – Anonymous, Verified User We've had files and folders disappear causing HUGE issues with trying to recover lost files. Their Air flow software is absolute trash and shouldn't be trusted...
Synthflow
Synthflow stands out for its customizable AI voice assistants, no-code platform, ease of use, multilingual support, and enterprise-level security. Users appreciate the intuitive design but have raised concerns about pricing tiers and some functional limitations.
Total Reviews: Not explicitly listed; reviews available on G2
Average Rating: Not explicitly listed; reviews indicate generally positive sentiment
What users are saying about Synthflow:
"Super easy to use" – Anonymous Reviewer It's super easy to use and connect third parties to it. I also didn't have to code anything... the clone feature for the AI sounds just like me...
"Price jump too high" – Anonymous Reviewer The only thing I would say is the price. The starter to the pro is such a huge jump in price. I wish there was an option between the starter and pro plans...
If you need more detailed review counts or average ratings specifically from platforms like Product Hunt or Trustpilot—and they aren’t available—exercise caution as these products may not yet have broad independent feedback online.
What users are saying about Ringly.io:
Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
Businesses with high call volumes – If your sales or support team handles lots of phone calls, Air AI can take over with human-like conversations that last up to 40 minutes and run 24/7.
Teams using lots of different software – Air AI connects with over 5,000 apps, making it ideal for businesses juggling multiple tools and needing hands-free automation.
Sales-focused companies – With strong CRM integrations and predictive analytics, Air AI helps boost follow-ups and conversions without missing a beat.
Mid-to-large companies with a bigger tech budget – While it offers powerful features, the pricing and contracts lean more enterprise-level, especially compared to more flexible, pay-as-you-grow options.
Who Synthflow is best for…
Small to medium businesses – Synthflow is friendly for teams just starting with voice AI. No coding is needed, and the setup is simple and fast.
Companies focused on lead follow-ups – It’s great for auto-calling leads and scheduling meetings, helping you stay on top of your sales pipeline.
Users who want quick, basic bots – Synthflow uses templates and makes it easy to create assistants without diving into custom setups.
Businesses that don’t need deep e-commerce features – While it handles general workflows well, it’s lighter on retail-specific tasks like abandoned cart recovery or real-time order updates.
Who Ringly.io is best for…
E-commerce brands of any size – Whether you’re a solo shop or scaling fast, Ringly.io integrates directly with your store to offer expert product help, track orders, and recover carts—all by phone.
Teams looking for a “set it and forget it” solution – With automated updates from your site and product catalog, Ringly.io requires almost no manual training—just turn it on and let it work.
Budget-conscious businesses – Ringly.io includes all core features, even in its free plan. Plus, there are no contracts, hidden fees, or risks—backed by a 110% money-back guarantee.
Companies that want real results, not just bots – Unlike tools that stop at answering questions, Ringly.io makes calls that convert—like bringing back customers who’ve abandoned their cart before checking out.
Final thought: While Air AI shines in scale and Synthflow excels in simplicity, Ringly.io offers the best all-around value—especially for businesses that want fast results across sales and support, without dealing with high costs or complicated tools. It’s smart, store-savvy, and built to grow with you.
Why Ringly.io is a Better Choice
Highly Rated: 4.8/5
Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents.Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.
With 1,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.
Features that make Ringly.io the #1 alternative to Air AI and Synthflow:
No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.
AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.
Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.
Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.
Final Conclusion: Which Voice AI Should You Choose?
When it comes to AI voice agents, all three platforms—Air AI, Synthflow, and Ringly.io—bring something valuable to the table. That said, the right fit depends on what kind of business you’re running and what outcomes you care about most.
Air AI: Best for larger teams with high call volumes and complex workflows. It’s strong in realism and CRM automation, but requires more setup and budget, and falls short on some key ecommerce functions.
Synthflow: Great for smaller businesses looking for a quick, no-code setup. It handles basic voice automation well, but lacks deeper personalization and industry-specific features that growing stores often need.
Ringly.io: The ideal mix of simplicity, power, and performance—especially tailored for ecommerce. With native integrations, cart recovery, and real-time order lookups, it’s the only one that actively drives revenue (not just conversations).
So what’s the takeaway?
Air AI is reliable if you’re part of a larger sales org already invested in traditional CRM pipelines. Synthflow is friendly and beginner-focused, a solid entry point. But Ringly.io—with its ecom smarts, auto-updating brain, and performance-focused tools—offers the most future-ready option, whether you're just starting out or scaling fast.
It’s not just about talking to customers. It’s about getting results—and Ringly.io is the only one built to turn those conversations into conversions.
Want to compare other players in the market? Check out our other comparisons:
