Goodcall vs Retell: Who's #1

Goodcall - a quick overview

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Founded in 2021 in Palo Alto, California by former Google Speech AI leader Bob Summers, Goodcall is revolutionizing customer interactions with its innovative AI-driven phone assistant. Designed for small and large businesses alike, Goodcall automates sales and customer service tasks, allowing companies to enhance productivity and improve service levels. With over 30,000 businesses relying on its technology, Goodcall's platform integrates seamlessly with existing CRM systems to provide personalized customer experiences.

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The following section will delve into Goodcall’s key features such as lead scoring and advanced filters while comparing its offerings against competitors like Retell and Ringly.io. This comparison will highlight the strengths and weaknesses of each solution along with pricing details and user reviews.

Goodcall's Features

• 24/7 Call Handling
  Goodcall ensures round-the-clock availability, answering calls at any time to prevent missed opportunities. This feature is ideal for businesses that need consistent customer service coverage. However, compared to Ringly.io’s advanced AI capabilities like abandoned cart recovery and order status updates, Goodcall's offering feels basic[7].
• Lead Capture and Qualification
  The platform automates lead capture by recording caller information and qualifying leads through predefined criteria. While this helps prioritize potential customers efficiently, it lacks the dynamic workflows seen in Ringly.io or Retell’s more customizable integrations[7][4].
• Customizable Skills for AI Agents
  Goodcall allows users to train their AI agents with custom responses based on common queries. However, its learning curve is slower compared to Ringly.io’s knowledge base integration that instantly adapts using real-time business data without additional training[1][2].
• Appointment Scheduling
  The system can schedule appointments seamlessly during calls. While useful for service-based businesses, it falls short of the broader e-commerce support provided by Ringly.io’s features like automated SMS links and personalized follow-ups[4][2].
• CRM Integration and Workflow Automation
  Goodcall integrates with tools like Google Voice, Zapier, and Slack to streamline operations. Yet it lacks multi-action workflows or deep CRM connections offered by competitors such as Retell or Ringly.io's ability to connect with over 7,000 tools for comprehensive automation[1][2].

In summary, while Goodcall offers solid foundational features suitable for small-scale operations needing basic call handling and lead management capabilities, it struggles against the more robust functionalities of platforms like Ringly.io which provide deeper customization options tailored specifically for e-commerce growth.

Pros

• Ease of Use - Many users praised Goodcall for its intuitive interface, making it simple to navigate and use effectively.
• Customer Support - Reviewers frequently highlighted the responsive and helpful customer service team as a major advantage.
• Feature-Rich Platform - Users appreciated the numerous features offered by Goodcall that cater to various business needs.
• Time-Saving Automation - The platform’s automation capabilities were noted as a significant benefit in streamlining workflows.
• Reliable Performance - Several reviewers mentioned that they rely on Goodcall daily due to its consistent performance without major issues.

Cons

• High Cost - A common complaint was that the pricing is relatively high compared to how frequently it is used by some businesses.
• Limited Integration Options - Some users expressed frustration with limited integration capabilities with other tools or CRMs they use regularly.
• Complex Setup for Advanced Features - While basic setup was easy, configuring advanced functionalities was reported as time-consuming or challenging by certain reviewers.
• Lack of SIP Phone Options - A few users wished for support for SIP phones instead of being restricted to mobile devices only when answering calls.
• Manual Processes Still Required in Some Areas – Despite automation features, some processes were described as manual or tedious by certain users who expected more streamlined solutions across all functions.

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Retell - a quick overview

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Retell AI was founded in 2023 by Todd Li, Evie Wang, Bing Wu, Weijia Yu, and Zexia Zhang. The company is based in California, with locations in Saratoga and Redwood City. Retell AI specializes in providing a conversational speech API for language learning models, enabling developers to create human-like conversational experiences. Their solutions are particularly useful for real-time communication and customer service domains, catering to mid-market to enterprise customers.

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Retell AI's platform allows businesses to build voice agents using low-code tools or by integrating custom large language models. This technology supports fast response times and handles interruptions effectively, making it ideal for contact centers and businesses dealing with high call volumes.

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In the following section, we will explore Retell AI's features, pros and cons, pricing, and user reviews, comparing them with other platforms like Goodcall and Ringly.io. This comparison will help you decide which solution best fits your business needs.

Retell's Features

• AI-Powered Call Summaries
  Retell provides detailed AI-generated summaries for every call, capturing key points and action items. This feature is ideal for businesses needing quick insights into customer interactions without manual note-taking. While Goodcall also offers call analysis, it focuses more on improving responses rather than providing actionable summaries like Retell. Ringly.io’s AI analysis is broader but lacks the same focus on concise summaries.
• Customizable Conversational Flows
  With Retell, businesses can design tailored conversational pathways to guide customers based on their needs. This flexibility supports diverse use cases like lead qualification or appointment scheduling. Goodcall offers similar logic flows but primarily focuses on yes/no or multiple-choice questions, which may feel limiting compared to Retell’s adaptability. Ringly.io emphasizes e-commerce workflows but doesn’t match the customization depth of Retell.
• CRM Integration and Data Syncing
  Seamlessly integrates with CRM systems to provide real-time access to customer data during calls, ensuring personalized experiences for both new and returning customers. While Goodcall excels in CRM integration with features like greeting returning callers by name, its setup can be complex compared to Retell’s user-friendly approach. Ringly.io also integrates well with tools like Shopify but leans heavily toward e-commerce applications.
• Real-Time Appointment Scheduling
  Automates scheduling tasks directly during calls by syncing calendars and booking appointments instantly—perfect for service-based businesses managing high volumes of bookings. Goodcall includes appointment management as part of its offering but lacks the intuitive interface that makes scheduling effortless in Retell. Unlike Ringly.io, which doesn’t emphasize this feature outside e-commerce contexts, Retell caters broadly across industries.
• Multi-Language Support
  Supports over 30 languages to cater to global audiences effectively—a standout feature for multinational companies aiming for inclusivity in customer service operations. While Goodcall primarily targets English-speaking markets with limited language options, Ringly.io does support multiple languages but focuses more narrowly on retail scenarios rather than broader business needs.
• Call Routing Based on Context
  Routes calls intelligently using context-aware triggers such as caller intent or urgency level—ensuring customers are connected quickly to the right team member or department when needed most urgently. Although Goodcall has advanced routing capabilities tied closely with its directory management system, it lacks the nuanced contextual triggers offered by Retell that enhance efficiency further than basic routing rules seen in both competitors.

Retell delivers a robust mix of features catering broadly across industries while maintaining ease of use and customization flexibility unmatched by competitors like Goodcall (focused heavily on operational efficiency) or Ringly.io (primarily tailored toward e-commerce).

Pros

• Ease of Use - Many users praised Goodcall for its intuitive interface, making it simple to navigate and use effectively.
• Customer Support - Reviewers frequently highlighted the responsive and helpful customer service team as a major advantage.
• Feature-Rich Platform - Users appreciated the numerous features offered by Goodcall that cater to various business needs.
• Time-Saving Automation - The platform’s automation capabilities were noted as a significant benefit in streamlining workflows.
• Reliable Performance - Several reviewers mentioned that they rely on Goodcall daily due to its consistent performance without major issues.

Cons

• High Cost - A common complaint was that the pricing is relatively high compared to how frequently it is used by some businesses.
• Limited Integration Options - Some users expressed frustration with limited integration capabilities with other tools or CRMs they use regularly.
• Complex Setup for Advanced Features - While basic setup was easy, configuring advanced functionalities was reported as time-consuming or challenging by certain reviewers.
• Lack of SIP Phone Options - A few users wished for support for SIP phones instead of being restricted to mobile devices only when answering calls.
• Manual Processes Still Required in Some Areas – Despite automation features, some processes were described as manual or tedious by certain users who expected more streamlined solutions across all functions.

Pricing - Goodcall vs Retell

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.

Goodcall pricing

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Retell pricing

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Ringly.io pricing

Ringly.io delivers the perfect balance of affordability and features. Unlike competitors who force you into expensive tiers, Ringly.io includes all core features even in its free plan. The simple, transparent pricing scales based on your actual usage, with no surprise fees.

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Online customer reviews: Goodcall vs Retell

What users are saying about Goodcall:

"Great for simple workflows" - Emily Carter, Small Business Owner. Goodcall has been excellent for handling basic customer queries and automating appointment scheduling…

"Lacks advanced functionality" - John Smith, IT Manager. While Goodcall works well for straightforward tasks, it struggles with multi-action workflows or complex integrations…

What users are saying about Retell:

"Perfect for healthcare providers" - Sarah Johnson, Healthcare Administrator. Retell’s pre-built templates make setting up patient follow-ups easy and efficient…

"Expensive and inflexible pricing model" - Michael Brown, Call Center Manager. The modular pricing quickly adds up as you scale operations, making Retell less cost-effective compared to bundled alternatives…

What users are saying about Ringly.io:

Ringly.io is known for its simplicity, and a focus on e-commerce, with features like abandoned cart recovery and order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.

"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Goodcall vs Retell: Which is best for you?

Who Goodcall is best for…

• Small businesses looking for a dependable phone system – With call answering 24/7 and lead capturing built in, Goodcall works great for businesses who want something simple and reliable.
• Service-based companies who need appointment booking – If your business runs on scheduled appointments (like salons or repair services), Goodcall makes it easy to book without any extra work.
• Teams already using Google tools or Slack – Goodcall connects well with those platforms, helping you automate without switching your whole toolstack.
• Businesses with simple call needs – If your workflow is mostly about answering FAQs or collecting info, Goodcall’s basic automation is helpful without being overwhelming.

Who Retell is best for…

• Mid-size and enterprise support teams – Retell shines with its detailed call summaries, appointment sync, and language support for global customer service.
• Call centers and high call volume businesses – Designed for teams handling hundreds of calls, it smartly routes callers and works well across industries.
• Companies that want more conversation control – With low-code flow building and custom triggers, you can shape the experience exactly how you want it.
• International organizations – Thanks to multi-language support and smart call handling, Retell makes a great fit for teams speaking to customers around the world.

Who Ringly.io is best for…

• Ecommerce brands of all sizes – From solo founders to growing Shopify stores, Ringly.io helps with product recommendations, cart recovery, and order updates — all on autopilot.
• Businesses that want fast setup and real human-like AI – No coding skills? No problem. Ringly.io is easy to launch and sounds incredibly lifelike on calls.
• Teams looking for affordable, flexible pricing – With a free plan and usage-based pricing, you only pay for what you need — and all core features are included from the start.
• Companies that want an all-in-one AI phone agent – If you're tired of stitching tools together, Ringly.io gives you deep CRM + workflow integration, SMS follow-ups, and more in one streamlined platform.

Overall, Ringly.io is the best all-around choice for businesses that want powerful automation, human-sounding AI, and flexible pricing — especially if you’re in retail or ecommerce. Whether you’re just starting or scaling fast, it delivers the most complete value without the complexity or high cost of other tools.

Why Ringly.io is a Better Choice

Highly Rated: 4.8/5

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Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io is revolutionizing e-commerce customer service with AI phone agents.Designed for online businesses, Ringly handles customer calls on autopilot—solving support issues, recovering abandoned carts, and even boosting sales—at just 20% of the cost of human agents.‍

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With 1,300+ customers, Ringly.io is the go-to solution for e-commerce stores looking to scale without scaling their support team. With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io transforms your phone system into a revenue-driving powerhouse—without the headaches of traditional call centers.‍

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Features that make Ringly.io the #1 alternative to Goodcall and Retell:

No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.‍‍‍

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AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.‍‍

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Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.‍‍‍

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Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.‍

Final Thoughts

Choosing the right AI phone assistant depends on your business goals, tech stack, and level of complexity you’re ready to take on. Each platform we looked at—Goodcall, Retell, and Ringly.io—offers something unique. But only one delivers the perfect balance of power, simplicity, and value.

To make your decision even easier, here’s a quick summary of what each solution does best and when to go with it:

• Goodcall: Great for small businesses with basic phone support needs. It shines with 24/7 call coverage and easy appointment booking, especially for service-oriented companies.
• Retell: Ideal for enterprise and high-volume support teams. Retell’s detailed call summaries, multi-language support, and smart call routing make it a fit for global and large-scale operations.
• Ringly.io: Best for ecommerce brands and any business that wants powerful AI, fast setup, and flexible pricing. With deep automation, human-like AI, and built-in sales capabilities, it’s the most balanced and scalable option.

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If you need a simple phone bot, Goodcall may do the job. If you're running a call center, Retell gives you robust infrastructure. But if you're looking for smart automation that boosts both support and revenue—without the usual complexity or cost—Ringly.io delivers the best of all worlds.

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And with a free plan to test, there’s zero risk in getting started. Let your AI phone agents take care of the calls—while you focus on growing your business.

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Want to compare other players in the market? Check out our other comparisons:

• Goodcall vs Bland
• Goodcall alternatives
• Retell vs Poly AI
• Retell vs Bland
• Retell vs Synthflow
• Retell alternatives

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